"What's Up e-Doc?"

We've all seen the "No Fear" branded merchandise at some time. But last week I saw a different spin on the same phrase that resonated with me. I was at my daughter's level 10 gymnastics meet. Level 10 is the second highest level in gymnastics. On the path to get to this level, all gymnasts have suffered injuries. Broken bones, reconstructive knee surgeries, broken noses, torn ligaments, bruises and sprains; the list goes on. My point is, to get to that level of competition takes more than just skill or ability. It takes overcoming pain, and it takes overcoming fear, especially after a severe injury.

At the meet, I spotted a T-shirt that encapsulated what all of them had gone through to get there. Is simply stated, "I am not afraid… I was born to do this."

This excited me. I immediately recalled reading Book Yourself Solid by Michael Port. One of his basic descriptions of a target market is "offering your services to those whom you were meant to serve." In other words, if we, as service professionals, align what we do best with the people who need it the most then we will be successful.

To do so requires introspection in two areas. First, you must discover the things that you really do best, and second, you must identify who needs it most. Simply stated, you must align your core competencies with your target market.

It takes time to truly understand what you do best, and it may not be what you want to do. And what you want to do may not be a competency that you have.

But when you really understand your core competencies, and the core competencies of your company, you can then ask yourself "Whom am I meant to serve?" And the answer will become clear.

The benefit is more than selling to your target market. The deeper benefit is that when self-imposed doubts, such as fear of failure, or fear of success, hit us, as they invariably will, we will be able to respond to ourselves without any doubt and with total belief…

I am not afraid… I was born to do this.

This is such an empowering thought that it will take you through many dark days. And you will attract those kinds of clients that you are meant to serve.

If you lack cash, or time and your employees are driving you crazy, think about this for a moment: If you are serving the people whom you were meant to serve then you should not fear. Why? Because you were born to do this!

Keith Center is a Business Advisor and member of the National Speakers Association. He has over 30 years experience with small and large companies, including Toyota, IBM, GE Capital, Convergys, Digital, Fujitsu, International Harvester, Higher Education & Local Government. Learn more at www.growandmanageyourbusiness.com. You may contact Keith at:
keithcenter@iib.ws

 

 

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